“Almost all innovation happens by making connections between fields that other people don’t realize… [To find opportunity, one should] look for connections and try to understand the patterns. It’s all well and good to see a connection between two fields, but if you understand the underlying pattern, then you can more easily see similar types of connections at play in other fields of endeavor.”

– Robert Lang, quote by Jeremy Gutsche, Better & Faster: The Proven Path to Unstoppable Ideas, p. 3

On innovation and patterns