The Filipino youth of today are living under the huge shadow cast by the mass media. Whether we like it or not, mass media has already taken the job of educating the youth about what is right and what is wrong. Radio, TV, and more recently the Internet has had a great impact on the sensibilities of the Filipino youth.

This paper has explored the habits and usage of Filipino youth of the Internet and all that it has to offer. Although there is more to mass media than just the Internet, this paper has not covered the popularity of text messaging or of radio stations and TV shows in promoting the message of the Bible. The Internet tends to be used more in urban settings, yet, slowly, it is also creeping to the countryside and even among the youth who belong to the lower strata of the Filipino society.

Based on the usage of young Filipinos of the Internet, several strategies have been suggested in promoting the Bible among the Filipino youth. These strategies should be used in conjunction with the broader framework of reaching out to the youth. This paper has also called for the creation of a center for youth culture studies to help monitor trends in the society that affect youth culture.

Further research should be conducted to assess the Bible reading habits of Filipino youth and the factors that affect this habit. In addition to that, the impact of other media such as text messaging should also be analyzed so that these media can also be used effectively in propagating the message of the Bible.


Elkind, D. (1969). The Hurried Child. California: Addison-Wesley Publishing Company.

Francis, L. J. (2000). Who Reads the Bible? A Study among 13-15 Year Olds. British Journal of Religious Education, 22 (3), 165-172.

Lanuza, G. M. (2003). The Mediatization of Filipino Youth Culture: A Review of Literature. Global Media Journal, 2 (3), Article 10.

Lanuza, G. M. 2000. A Derived Model of Structuration of Youth Culture. Quezon City: College of Social Sciences and Philosophy, Office of Publications, University of the Philippines, Diliman.

National Statistics Office (NSO), (2002). Annual Poverty Indicator Survey.

Ogena, N. B. & Berja, C. L. (2003). The Adolescents: Social, Demographic and Economic Environment: Perceptions and Realities. Paper presented at the Fifth National Social Science Congress held on 15-17 May 2003 at the Philippine Social Science Center, Diliman, Quezon City.

Philippine Commission on Population. Pinoy youth: Making Choices, Building Voices: State of the Philippine Population Report 2nd Edition [SPPR 02]. Retrieved 12 November 2007 from

Sebald, H. (1994). Adolescence: A Social Psychological Analysis (4th edn). New Jersey: Prentice-Hall.

Toral, J. (2007). Young Filipino Internet User Report 2007. Retrieved 5 November 2007 from!.google.dominate.web.html.